Are you looking to
expand your business operations to French market? If yes, here is some advice
for you.
With
hundreds of companies venturing into French market every year, the market has
become very competitive.
In
the heat of excessive competitive, the companies are relying on region-specific
marketing strategies to woo the customers of that very region, place, or
country. One of such strategies includes the use of native language to promote
their product and services in that country as it helps in building a better
connect with the customers.
French Market Calling
France
– a country with 63.6 million inhabitants – is a potential market for different
business. Situated in the crossroads of prominent rail and road transport,
France facilitates the diffusion of goods all across Europe. Moreover, the
French government has recently taken some initiatives to promote R&D sector
including France’s research tax credit and establishing innovative clusters.
The government also welcomes foreign skills and expertise with open arms.
French Language – En
Route to French Market
Talking about the
French language, it is an official language in 29 countries, most of which form
what is called, in French, la francophonie – the community of French-speaking
countries. It is an official language of all United Nations agencies and a
large number of international organizations.
According to the
European Union, 129 million (twenty-six percent of the Union's total
population), can speak French, of whom 72 million are native speakers. It makes
French the third language in the European Union that people state they are most
able to speak, after English and German
As
evident from the above discussion the French language has a vast reach. It
makes it a wise strategy to choose French language as a medium of communication
while marketing your products and services in France. It will help you develop
an emotional bond with your potential customers.
Communicating
in the native language also helps you win a trust and goodwill of the people of
that very country. However, you should not forget that French is a difficult
language where grammatical gender holds great significance. Make sure that you
are availing the services of a reputed and reliable translation services agency
that is known for its experience and expertise.
Translation Calgary, Montrealtranslation services provider, and translation Regina are among some preferred
options in Canada.
